THE BRAND 

We’re a design-led womenswear label who make responsible clothing for bold, free–spirited women. Combining our sustainability values with conscious social initiatives we’ve made it our mission to make better choices throughout every step of our journey.

Designed in Liverpool, our name is derived from a Beatles song because fashion and music go hand-in-hand. We combine nostalgic references with contemporary influences to bring you collections to treasure beyond the season.

Bringing together mindful manufacturing, recycled fabrics and sustainable packaging, we create hero looks you’ll want to wear on repeat. We use our platform to shout about the things that really matter. That’s why we donate a percentage of sales from each collection to The Malala Fund, to help create a world where every girl can learn and lead.

OUR VALUES

We know that creating our collections has an impact on the Earth which is why sustainability and social responsibility are at the forefront of our decision-making. From material selection to shipping and logistics, right through to packaging – we scrutinise each step of our process to make the best decisions possible for both people and planet.
We’re not perfect - after all, fashion is still based on consumption but we’re committed to constant improvement, education and innovation to reduce our impact as much as possible. We do this by working closely with our trusted manufacturers, fabric suppliers, retail and logistics partners.